Inkpod was founded in 2006 to address the growing need for quality content marketing in a world overrun with content. Based in Brighton, Inkpod is a communications agency capable of putting complex concepts and ideas into digestible – and marketable – bites.
For over a decade they’ve delivered high quality campaigns, often for clients that have been with them from the start. So how can Wolf possible help them? Well, they needed a new website to properly demonstrate their immense experience, and an effective SEO campaign to get it in front of new audiences. Here’s what we did.
If you’re a creative agency – be that through content like Inkpod, or photography, or film, or anything else – it’s critical that your website demonstrates that. But when you specialise in getting messages for clients across the their market effectively, your website also needs to demonstrate that skillset. So designing Inkpod’s new site needed to balance creativity with easy user flow and effective messaging.
To do so, we delivered a site rich in tiled information and easy to follow navigation, with slight variations between pages to address creativity and small graphical inputs that say ‘we’re more than just words.’
The end result has received plenty of praise from new and old clients.
As expected, content marketing is an incredibly competitive environment in which to perform successful Search Engine Optimisation, so with Inkpod we are focusing on a long-term journey to hit their audiences, and they’re on the ride with us. Part of this will be ensuring that, rather than blanket search terms being targeted, we analyse their highest return leads and target those markets.
With our experience in creative SEO campaigns, we’re confident Inkpod are on the right track.